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MyBO also let the campaign reach its most passionate supporters cheaply and effectively.
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His key tool was My., or MyBO for short, a surprisingly intuitive and fun-to-use networking Website that allowed Obama supporters to create groups, plan events, raise funds, download tools, and connect with one another - not unlike a more focused, activist Facebook. “I still can’t quite wrap my mind around it,” Hughes says. Then that community turned around and elected his boss president.
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“Chris saw what was possible before anyone else.” Hughes built something the candidate said he wanted but didn’t yet know was possible: a virtual mechanism for scaling and supporting community action. “Technology has always been used as a net to capture people in a campaign or cause, but not to organize,” says Obama campaign manager David Plouffe. He helped develop the most robust set of Web-based social-networking tools ever used in a political campaign, enabling energized citizens to turn themselves into activists, long before a single human field staffer arrived to show them how. At Facebook and in the Obama campaign, he has been plowing what he observes about human behavior into online systems that help real people do what they want to do in their real lives. Hughes is a technology star whose business is people. He doesn’t know what community means? Really? “Well, I just never think of myself as being in the business of building an online community.” As he recounts his two years as director of online organizing for the man who put community organizing on the map, the existential reverie is understandable. Both were dedicated to the proposition that communities, and the way we share and interact within them, are vitally important. But at the age of 25, Hughes has helped create two of the most successful startups in modern history, Facebook and the campaign apparatus that got Barack Obama elected. I resist the urge to pat his nearly whiskerless cheek, or reach over to tighten his jacket against the frigid air. It is so bone-jarringly cold that even nestled over coffee inside a Starbucks, we can see our breath. We are in Washington, D.C., just three days before his most recent boss, Barack Obama, will take office. “I don’t really know what ‘community’ means. With more data and better control, you can optimize resources and routes, decreasing idle time for your drivers, improving wait times for your customers, and creating efficiencies for your business.Chris Hughes, the very gay Facebooker who made Obama president.Ĭhris Hughes is having a philosophical moment.
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